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KO-JA MART SUCCESSFUL STORY

In this time of pandemic, businesses are closing, and many people have lost their jobs. The economy was hit, and I was one of them.

I was working in a food processing company when the pandemic happened. Because of the lockdown and numerous cases of covid has been reported in our area, the management has decided to stop the operation for the mean time. I have been jobless for months. This incident sparked my passion and interest for business. Since Korean and Japanese foods have been my favorite cuisine in the world.

ADVANTAGES OF FRANCHISING

Franchising provides the Franchisor’s company with a package of commercial and financial means:

●An increased financial capacity to support the commercial network
●A trademark considerably valorized and easily identified and an enhanced fidelity of the customers thanks to the concerted actions in advertising at the regional and national levels.
●Control of the distribution.

PROPER FRANCHISE DEVELOPMENT PROCEDURES

While many Companies want to engage into Franchising, only a few have the in-house knowledge of doing the development and prefer to hire a professional Franchise Consultant like us to do it for them. The first question we have to Companies owners is “how far you want to expand your Franchise” and “How fast you want to grow and at what speed you want to grow”. Most Companies with limited budget for marketing will choose a conservative way while high budget companies will be more aggressive in marketing their Franchise Opportunity.

BUILDING BLOCKS OF LEADERS

“Everything rises and falls on leadership.” Do you agree with this statement from Dr. John Maxwell? I do. Leaders are critical for the success of any organization or endeavor.

We have heard stories or have our own experiences where leaders can make or break a company; thus, it is imperative that we choose the right leaders for our organization.

E.O.169: FORTIFYING THE FRANCHISING INDUSTRY IN THE PHILIPPINES

It is a fact that franchising industry plays an important role in economic building through job creation, boosting consumption and tourism promotion.  And despite the ill effects of the COVID-19 pandemic, the industry was able to sustain its steady rise.