Magazine Articles
RUDOLF KOTIK@ 20 YEARS DEVELOPING FRANCHISES
Initially, Rudolf Kotik founded RAK Consultancy in Cebu 1995, the Company specialized in bringing in foreign brands as master franchises. Local franchising at that time was still in its infancy and most people knew only Franchising foreign brands which they cultivated in the Country. Then came the Asian Financial Crisis of 1997 and life changed. While those who borrowed in US Dollars suffered, it gave on the other hand a huge opportunity for the local franchise industry to prosper since the foreign brands became too expensive which led that local brands became attractive.
OPERATIONS MANUAL
As part of the operational function in a well-developed franchise system, a Franchisor must prepare and provide an effective operations manual that documents the functions of the franchise business in a written, chronological, step-by-step format, so that the franchisee can easily follow them after completing the initial franchise training program.
The Operations manual can reach up to 1,000 pages for Restaurant Franchises and at least 400 pages for simple cart or retail franchises. Your Franchise Consultant will provide you with your tailored manual as part of the Franchise Development service. Each Franchisor’s operations manual is unique, because in a given industry, each successful Franchisor has a quality that distinguishes the business from its competitors.
IS INTERVIEWING A SCIENCE OR AN ART?
Hiring the wrong candidate is costly.
To paraphrase Winston Churchill, he said “Never, never, never compromise. My experiences reminded me that no hire is better than a bad hire.”
As business owners, part and parcel of our management work is to interview applicants. And this is done on a regular basis.
BICOL PILI COLLECTIVE MARK REGISTRATION TARGETED BY 2022
After a decade of discussions over securing its own collective mark, the Bicol Pili industry may finally register this much-sought intellectual property (IP) protection next year.
This is the target of a project that the Intellectual Property Office of the Philippines (IPOPHL), through its Bureau of Trademarks (BOT), is jointly spearheading with the World Intellectual Property Organization (WIPO) and the Department of Trade and Industry (DTI).
TRAITS OF A SUCCESSFUL FRANCHISE PART-1
Some things just go well together: black and white, an umbrella on a rainy day, and money in your pocket. And then there are things that work best together like milk and cookies, falling in love with the right person, and a franchised business with loyal paying customers.
Business franchises like McDonalds and Jollibee are successful not because the food is amazing (although that helps), but because they consistently create loyal paying customers.
