FRANCHISING.PH

PurrfectTails Café started because of our love for our Shih Tzus. We love to eat out but noticed that most of the time we have to leave them behind because not a lot of establishments are pet friendly. That is why, when we were offered a space at The Outlets in 2019 which is supposedly for dog grooming only, we decided to put up a one-stop-shop pet café instead.

When Franchising started in the Philippines, clothing retail was the driving force in offering franchise opportunities in the 1990s. However, soon the restaurant and other food business operators catch up with the retail sector. Today the Foodies are the leading force in Franchising, with around 60% of all franchises being food related. The fast-food giants such as McDonald’s and Jollibee wouldn’t be there in that numbers without Franchising, and many other food operators used them as models to follow them to open outlets.

While many Companies want to engage in Franchising, only a few have the in-house knowledge of doing the development and prefer to hire a professional Franchise Consultant like us to do it for them. The first question we have to Company owners is, “how far do you want to expand your Franchise” and “How fast do you want to grow, and at what speed do you want to grow.” Most Companies with a limited budget for marketing will choose a conservative way, while high-budget companies will be more aggressive in marketing their Franchise Opportunities.