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23rd Franchise Expo and 17th Mindanao Franchise Expo

With expanded business opportunities, FIFA Filipino International Franchise has been organizing Cebu Franchise Expo for more than 2 decades for Visayas investors and companies, 23rd Cebu Franchise Expo will be a hybrid event for this year. The face-to-face expo will be staged at the Robinsons Galleria Cebu from September 2-4, 2022 during mall hours and offers free entrance to all interested parties while the online expo will be officially commenced on September 2-25, 2022 at www.cebufranchise.com.

14 TRAINING FACTS OF A FRANCHISE

Effective initial training is critical to achieve positive Franchisee attitudes regarding system standards, the operation, the Franchisor and the value of the franchise and depending on the business can take from 5 days up to 3 months.

ALTERNATIVE TO FRANCHISING

We usually talk here about Business Format Franchising, since it is most common form of Franchising and in my Company, majority of businesses we developed into an expansion format, Business Format Franchising was the method of choice in 95% of all cases. This time we discuss alternatives which we use as well.

 

SUCCESSFUL SUCCESSION: A FOUNDER’S TEST OF GREATNESS

The most recent successful succession (and transformation) in Asia happened in 2019. It was initiated by the late industrialist John Gokongwei of the JG Summit Group headquartered in the Philippines. The group is a regional player and has a major presence in close to a dozen countries in the ASEAN and the Oceanic region. With a market cap of almost US$18 billion and a workforce of 75,000 employees, it is involved in food and beverage production, retail, property development, banking, aviation and petrochemical.

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