Magazine Articles
AMARE LA CUCINA,BAGUIO’S FAVORITE PIZZA
Amare La Cucina has brought
an innovation yet traditional technique to cook and eat food that everybody craves for any time of the day.
FRANCHISE LEGAL REQUIREMENTS
Franchise agreements must be comprehensive. They are not sales brochures and there is not one standard work that fits any business. A good agreement is stretching from 25 to 60 pages and is just as much concerned to set out the obligations of you the Franchisor as well as your rights and the rights of the Franchisee as well as their
obligations.
DTI FRANCHISING RULING
To avoid more people being scammed by fake Franchisors selling their franchises(particular cart Franchises), the DTI came out with a Bureau Order (10-24 Series of 2010) to assist Franchise Buyers not being victimized by unscrupulous franchise sellers. We actually actively support the Bureau Order and prepare the FDI for all our clients.
OF BRAND PROMISES
A few days ago I had a chat with a client on Brand Positioning, about the degree to which some brand concepts may be so ‘perfect’ for a given company that could not be applicable/used by no-one else. I’ve had this discussion with clients in the past and it’s an interesting topic. I’m not a big believer in the ‘exclusivity’ of a concept (with respect to applicability, not legal ownership of course), particularly because the same words uttered / the same concept lived by two different companies in two different industries would take two different meanings; and you tend to see things from where you sit.
ON BECOMING A WORLD CLASS SME
The title of the article was at the very heart of my advocacy talk in Boston a month ago. After spending weeks
exchanging notes and doing collaborative work with eminent Family Business advisors based in the US and Canada, I feel I have much to share to my colleagues and clients in Asia.
TALENT MANAGEMENT KEY TO THE NEW NORMAL PART 1
The biggest issues that Human Resources practitioners and organization leaders have to address together are organization productivity and employee engagement. Talent Management (TM), or the conscious, deliberate approach undertaken to attract, develop and retain people with the aptitude and abilities to meet current and future organizational needs, is the key to achieving just that in the new normal.
