FRANCHISING.PH

Taters is a 27 years old family owned fast food snack brand that opened its first outlet in 1994 at Greenbelt Ayala Center.

“Our brand elevated and revolutionized the movie snacking industry. For those of you are old enough to remember, back then, there were no guaranteed seats in the cinemas

The word Franchise comes from the Old French meaning freedom or privilege. In the middle ages of Europe, the local lord would grant rights to hold markets or fairs. In essence, the monarch gave someone the right for a certain type of activity. They were the first Franchisors – and did not know it.

In 1851, Isaac Singer accepted fees from independent salesmen to acquire territorial rights to sell his recently invented sewing Machine.

Franchises are granted for a definite term, usually between 5 to 10 years for local franchises and 15 to 99 years for master franchises and therefore will expire at the end of such term. Some cart franchises have only a 3 year agreement, some kiosks and small stores 4 years. If anyone offers you a one year or two year agreement, that’s most likely a scammer.

Many skeptics are questioning the survivability of organizations, especially family enterprises and have started asking whether creating enduring companies under a patriarchal culture is really possible. The answer is a resounding yes, but the ultimate test lies in having a compelling and powerful sense of purpose.