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MARKETING YOUR FRANCHISE

In the pre-corona days, we organized Franchise Expos or attended them as exhibitor and the people came in droves to visit them. The pandemic stopped this very effective marketing strategy totally and everything went virtual in promoting Franchises. Let’s discus the possibilities you have to promote your Franchise in these days.

OWNERSHIP TRANSFER OF A FRANCHISE

Franchisors restrict transfers of their Franchisees in order to maintain control over the persons who operate them. Such restrictions should apply to the franchise agreement, ownership of Franchisee Facility and the assets of the Franchisee’s business.

 

HOW DO YOU PREPARE BEFORE AN INTERVIEW? PART-2

Preparing for an interview is not a simple, one-time process. There are 3 main steps when interviewing candidates for your vacancies.

First is preparing for the interview, second is conducting the interview and third is analyzing the interview. It helps to be cognizant of the process, to know the what needs to be done and how to do it.

BUILDING A DISRUPTION READY CULTURE

Nikkei Asia reported that “Asian economists have revised upward their growth forecasts for some economies in the ASEAN region, thanks in part to quicker rollouts of coronavirus vaccines. They revised growth projections for Singapore and Indonesia from the previous survey conducted in December. Singapore is expected to achieve economic growth of 6.1% this year, up from 4.5% previously forecast. Indonesia’s gross domestic product is seen expanding by 3.9%, up from 3.6% in the last survey.” With the successful vaccination rollout in Singapore and Indonesia, we can expect their economies to surge ahead this year and recovery to revert to pre-COVID levels for most of their industries in Q3 of 2022.

MSMEs that used IP for branding strategy fared better during pandemic

Business experts at the recent Intellectual Property (IP) Grand Forum said MSMEs with protected IP and positive branding strategies have defied store closures and revenue losses that marked the first pandemic year. This, as the e-commerce shift opened a gateway for greater interconnectivity, demanding more meaningful customer connections which effective brand protection and management could satisfy.